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About lloyd.ferrer@live.com

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    Marketing Tactics

    • Social media (ads, influencers)
    • Website
    • Direct mail
    • Outreach
    • Activation events
    • Promotions
    • Paid search
    • Earned media/traditional

    Reputation Management

    • Establishing property profiles (Yelp, Google, etc.)
    • Monitoring reviews
    • Consumer engagement and building brand buzz
    • Responding to consumer feedback

    Branding

    • GRAPHIC IDENTITY: What is the look and feel of your brand?
    • BRAND VOICE: What does your brand sound like and what does it say? (messaging)
    • BRAND PERSONA: What are the characteristics of your ideal audience? Define the archetype.
    • BRAND PROMISE: What does your brand deliver with quality and consistency?

    Marketing Your Property

    • Understand the competition
    • Develop property personality
    • Target ideal residents
    • Share your message
    • Cultivate contacts
    • Resident retention

    Staffing Plan

    To meet the demands of each community, we build a team according to its size and specific needs.

    Typically, the team includes:

    • One office team member per 100 apartment homes
    • One additional team member dedicated to sales during lease up
    • A maintenance team staffed in similar manner to address daily work orders and maintain assets
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